Choice Pregnancy Advice Centre
Data Protection Privacy Notice


1. Your personal data – what is it?

Personal data relates to a living individual who can be identified from that data.  Identification can be by the information alone or in conjunction with any other information in the data controller’s possession or likely to come into such possession. The processing of personal data is governed by the General Data Protection Regulation (the “GDPR”).

2. Who are we?

Choice Pregnancy Advice Centre is the data controller (contact details below).  This means it decides how your personal data is processed and for what purposes.

3. How do we process your personal data?

Choice Pregnancy Advice Centre complies with its obligations under the “GDPR” by keeping personal data up to date; by storing and destroying it securely; by not collecting or retaining excessive amounts of data; by protecting personal data from loss, misuse, unauthorised access and disclosure and by ensuring that appropriate technical measures are in place to protect personal data.
We use your personal data for the following purposes: -

  • To enable us to provide an advice service for the benefit of the public in a particular geographical area as specified on our website;


  • To inform your GP with your consent if you are receiving support following the loss of a pregnancy;
  • Subject to your consent, your adviser will store your contact details on her mobile phone for the duration of your course of sessions. This data will be unencrypted and only be accessible to your adviser. The mobile phone will be security locked by either PIN, pattern or fingerprint. The data will be deleted at a date agreed between you and your adviser but no longer than one year after your last contact with Choice Pregnancy Advice Centre

Anonymized data is used for statistical analysis and for your advisers’ professional supervision


4. What is the legal basis for processing your personal data?

The legal basis for processing your personal data is by the explicit consent of the data subject to each of the above processes

5. Sharing your personal data

Your personal data will be treated as strictly confidential and will only be shared with other Choice Pregnancy Advice Centre advisers if they are also involved in your care. We will only share your data with third parties outside of Choice Pregnancy Advice Centre with your consent.
The only exception to this would be a child or vulnerable adult with safeguarding concerns requiring urgent intervention for your protection

6. How long do we keep your personal data?

We keep data in accordance with the GDPR guidelines
Specifically, we retain personal data while you are still seeing a Choice Pregnancy Advice Centre adviser.
Personal data of previous clients is kept for up to 3 years after they were last seen
Contact details kept on a mobile device (see '3.How do we process your personal data?' above) will be deleted at a date agreed between you and your adviser but no longer than one year after your last contact with Choice Pregnancy Advice Centre
Personal data received in email enquiries, client emails or telephone messages (voice and text) will be kept for 1 year after the last contact with Choice Pregnancy Advice Centre
Personal data outside of these time limits is erased

 7. Your rights and your personal data 

Unless subject to an exemption under the GDPR, you have the following rights with respect to your personal data: -

  • The right to request a copy of your personal data which Choice Pregnancy Advice Centre holds about you;
  • The right to request that Choice Pregnancy Advice Centre corrects any personal data if it is found to be inaccurate or out of date; 
  • The right to request your personal data is erased where it is no longer necessary for the Choice Pregnancy Advice Centre to retain such data;
  • The right to withdraw your consent to the processing at any time
  • The right to request that the data controller provide the data subject with his/her personal data and where possible, to transmit that data directly to another data controller, (known as the right to data portability), (where applicable) [Only applies where the processing is based on consent or is necessary for the performance of a contract with the data subject and in either case the data controller processes the data by automated means].
  • The right, where there is a dispute in relation to the accuracy or processing of your personal data, to request a restriction is placed on further processing;
  • The right to object to the processing of personal data, (where applicable) [Only applies where processing is based on legitimate interests (or the performance of a task in the public interest/exercise of official authority); direct marketing and processing for the purposes of scientific/historical research and statistics]
  • The right to lodge a complaint with the Information Commissioners Office. 

8. Further processing

If we wish to use your personal data for a new purpose, not covered by this Data Protection Privacy Notice, then we will provide you with a new notice explaining this new use prior to commencing the processing and setting out the relevant purposes and processing conditions. Where and whenever necessary, we will seek your prior consent to the new processing.

9. Use of Cookies

Cookies are small amounts of information that we store on your computer when browsing our website. Unless you changed your internet browser settings accordingly, our system will issue cookies to your computer when you view the website. Cookies make it easier for you to view and use the site during future visits. They also help to monitor website traffic and to personalise the content of the site for you but will not store save or collect personal information. You may set up your computer to reject cookies although, in that case, you may not be able to use certain features on our site.

10. Contact Details

To exercise all relevant rights, queries or complaints please in the first instance contact the Choice Pregnancy Advice Centre at Mrs Howard Memorial Hall, Norton Way South, Letchworth Garden City, Herts SG6 1NX or email
You can contact the Information Commissioners Office on 0303 123 1113 or via email or at the Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire. SK9 5AF.